2025 Video Advertisements Trends
This article is all about empowering founders and business leaders stay ahead, packed with key video stats, 7 major trends, recommendations, and 20 video content ideas to level up your strategy and win big in 2025.
Ready? Grab your coffee ☕and let’s dive in:
If 2024 was the year video became king, 2025 is the year it builds its empire! Short-form, long-form, interactive, AI-driven, and ad-supported streaming, video is everywhere and with platforms doubling down on TikTok-style content, AI revolutionizing video creation, and streaming services rethinking monetization, brands that don’t adapt will fall behind. So, what’s trending in video advertising?
First, let’s check out some key stats (because who doesn’t love a good data drop?)
64% of US display ad dollars will go to video by the end of 2024, making it the dominant format across digital marketing. But that’s not all, video is driving a massive 86.2% of incremental display ad spending through 2028, cementing its role as a must-have in every brand’s toolkit. On Connected TV (CTV), ad spending is forecasted to reach $46.89 billion by 2028, officially overtaking traditional TV. Meanwhile, platforms like YouTube, TikTok, and Meta are redefining how audiences interact with ads:
YouTube leads the pack, pulling in $31.5 billion in ad revenue in 2024, largely fueled by its dominance in both short-form content and CTV.
TikTok’s ad revenue is expected to grow by 43% in 2025, with shoppable videos driving direct purchases like never before.
On mobile, 79% of 18-34-year-olds are watching videos weekly, turning smartphones into the ultimate video advertising channel.
With such impressive growth across platforms and formats, video isn’t just shaping advertising, it’s becoming its foundation. And you know the drill: if you fail to lead, you’ll be forced to catch up later, at a much higher cost.
7 Video Advertainments Trends In 2025
1. Short-Form Video is KING
We’re officially in the TikTokification of everything, and it’s not slowing
TikTok is shaping every platform’s video strategy 👉 Instagram is launching a CapCut-style Edits app to make video editing easier for
YouTube Shorts has extended its length to 3 minutes, and marketers are expected to increase their ad spend on Shorts in 2025
Even LinkedIn is testing a vertical video tab, signaling that short-form content is becoming essential, even in professional spaces
X (Twitter) launched a dedicated video tab with a TikTok-style endless scroll, trying to re-engage users and capture ad dollars
🤔 What this means for you: If your brand isn’t creating snackable, engaging short-form videos, you’re missing out on where audiences are spending their time.
📌 Keep reading to know more and to find out 11 type of video content you can produce
2. AI-Generated Video is Here, and It’s Getting Smarter
AI isn’t just helping with copywriting and image generation anymore, it’s revolutionizing video creation, editing, and personalization.
AI-powered video ads are scaling like never before, allowing brands to generate and test multiple variations of the same ad instantly
Predictive AI is optimizing video placement, ensuring the right video ad reaches the right audience at the perfect moment
AI-generated influencers are on the rise, blurring the lines between real and synthetic brand ambassadors
🤔 What this means for you: AI won’t replace human creativity, but it will make scaling high-quality video ads easier and more cost-effective than ever.
📌Looking for the best AI video tools? Zapier’s blog, The 11 Best AI Video Generators in 2025, is a great place to start.
3. Social Commerce is Turning Video into a Sales Machine
Video is no longer just about views and engagement, it’s driving direct purchases.
Shoppable video ads are booming, with TikTok Shop, Instagram Reels, and YouTube integrating seamless purchasing features
Live shopping is growing 👉 More brands are using livestreams to showcase products in real-time, with influencers driving conversions
Short-form affiliate content is outperforming static posts, as more creators link directly to products through video
🤔 What this means for you: Social commerce isn’t just about showing up, it’s about showing up authentically. Leverage user-generated content, shoppable posts, and influencer collaborations to create a seamless shopping experience.
📌 Mark your calendar for the 27th, I’ll be breaking down everything you need to know to make social commerce work for you in 2025.
4. FAST Channels and Ad-Supported Streaming Are Taking Over
Subscription fatigue is pushing people away from paid streaming, leading to a massive shift toward Free Ad-Supported Streaming TV (FAST) channels
Viewers want free content 👉 More people are choosing ad-supported streaming (FAST and AVOD models) over paid subscriptions
Brands are shifting ad budgets to Connected TV (CTV), where FAST channels provide premium ad space at lower costs than traditional TV
Streaming services are doubling down on ad tiers, with Netflix, Disney+, and Prime Video all expanding their ad-supported offerings
🤔 What this means for you: If you’re running video ads, CTV and FAST channels are your next big opportunity.
📌Next week’s article is all about CTV, covering platforms, key stats, evolving technology, and how to maximize advertising opportunities. Stay tuned!
5. YouTube is Cementing Its Place as the Leader in Video Ads
With 2.5 billion users worldwide YouTube isn’t just competing with TikTok and Netflix, it’s dominating both short-form and long-form video.
YouTube is the No. 1 platform for video ads, with revenue projected to grow past $31.5 billion
YouTube Shorts is pulling massive engagement, making it a key platform for both organic reach and paid ads
Connected TV (CTV) is driving ad growth, as YouTube users watch more long-form content on smart TVs
🤔 What this means for you: YouTube remains the most powerful platform for video marketing, whether you’re running short, long, or CTV ads.
📌In March, we’re dedicating an entire blog to YouTube. Until then, I highly recommend checking out Captions’ YouTube Marketing: A Comprehensive Guide for expert insights.
YouTube continues to dominate mobile viewing. As of July 2024, the average monthly hours spent on the YouTube mobile app were 28.41 hours worldwide, 26.41 hours in the US, 25.35 hours in Saudi Arabia, 24.49 hours in Ireland, 21.08 hours in South Africa, and 21.55 hours in the UAE. And that’s just the national average, imagine what these numbers look like in real time when factoring in active users. The sheer scale of engagement is staggering, making YouTube an undeniable powerhouse in any video strategy.
6. Mobile Video is Bigger Than Ever, and Brands Need to Adapt
Consumers are spending more time watching video on mobile than any other device
79% of 18-34-year-olds watch videos weekly on their smartphones, making mobile-first content essential
Live and interactive video is thriving on mobile, with TikTok Live, YouTube Live, and Instagram Live pulling massive engagement
Vertical video is now the standard, with platforms favoring full-screen, mobile-first formats
🤔 What this means for you: If your videos aren’t optimized for mobile (vertical, short, and engaging), you’re losing out on a massive audience. Setting budget for video editing and SEO is must do investment
📌Subscribe and stay tuned, we’re dedicating one of March articles to deep dive into mobile app advertising
7. Video Ad Measurement is Still a Headache (But Getting Better)
One of the biggest challenges in video advertising is tracking performance across multiple platforms.
Co-viewing on CTV makes it hard to measure true ad effectiveness, since multiple people watch on the same screen
Cross-platform attribution is messy, making it difficult to track how video ads contribute to conversions
AI-driven analytics are improving measurement, helping advertisers get clearer insights into which video formats and placements drive the best results
🤔 What this means for you: Prioritize platforms with strong measurement tools and push for better transparency. If tracking is unclear, continue experimenting and implement hybrid or manual ROI tracking to refine your strategy.
SO, What Should You Do Next?
In 2025, video isn’t just about entertainment, it’s the driving force behind marketing, e-commerce, and digital advertising. Brands that embrace AI-powered content, short-form social video, and CTV/FAST advertising will dominate the space.
✅ Create mobile-first, short-form video content 👉 TikTok, YouTube Shorts, Instagram Reels, be everywhere your audience is scrolling.
✅ Explore AI-generated video tools 👉 AI is making video cheaper, faster, and more scalable than ever.
✅ Invest in shoppable videos and live shopping 👉 Video isn’t just for views, it’s for sales.
✅ Test CTV and FAST channel ads 👉 Streaming ads are the new TV commercials.
✅ Make sure your video ads are trackable 👉 Demand better analytics and measurement tools from your ad platforms.
Growth isn’t just about moving forward, it’s about being intentional. Taking a pause to reflect, reassess, and align your current actions with the shifting landscape is not a setback; it’s a strategy. A deliberate effort to plan, execute, and stay open to experimentation and pivoting when needed is what turns good intentions into great outcomes.
20 Impactful Video Content Ideas to Engage, Convert, and Grow Your Audience
Here are 20 types of video content you can start producing to engage, convert, and grow your audience, keeping your content fresh, impactful, and aligned with your business goals.
0️⃣1️⃣ Brand Videos: Showcase your story, mission, and values. Let people connect with your “why.”
0️⃣2️⃣ Product Videos: Highlight your offerings, their features, and the problems they solve.
0️⃣3️⃣ Educational Videos: Share knowledge that resonates with your audience and builds trust.
0️⃣4️⃣ Event Documentations: Capture the buzz and excitement of your company’s key events.
0️⃣5️⃣ Culture Videos: Give your audience a behind-the-scenes look at what makes your team unique.
0️⃣6️⃣ Behind-the-Scenes: Show your production process, it builds transparency and interest.
0️⃣7️⃣ Seasonal Content: Create videos that tap into holidays or trends, keeping your brand timely.
0️⃣8️⃣ Evergreen Videos: Timeless content that stays relevant year-round (think FAQs or tutorials).
0️⃣9️⃣ Client Testimonials: Let your happy customers do the talking, authentic and effective.
1️⃣0️⃣ User-Generated Content (UGC): Feature your customers using your products, it’s relatable and builds trust.
1️⃣1️⃣ Product Demos & How-To Manuals: Show your audience exactly how to use your products and make their lives easier.
1️⃣2️⃣ Explainer Videos: Simplify complex ideas or services into engaging, easy-to-follow visuals.
1️⃣3️⃣ Live Videos: Engage with your audience in real-time through Q&A sessions, live events, or product launches.
1️⃣4️⃣ Social Media Reels/Shorts: Create bite-sized, highly engaging videos for platforms like Instagram, TikTok, or YouTube Shorts.
1️⃣5️⃣ Case Studies: Use storytelling to highlight how your product or service solved a real problem for a client.
1️⃣6️⃣ Interactive Videos: Include clickable elements or choose-your-own-adventure styles to enhance engagement.
1️⃣7️⃣ Webinars or Tutorials: Dive deep into a topic to establish yourself as a thought leader in your field.
1️⃣8️⃣ Animated Videos: Use animation to convey your message in a creative and visually engaging way.
1️⃣9️⃣ Countdowns & Teasers: Build anticipation for upcoming product launches or events with quick, exciting snippets.
2️⃣0️⃣ FAQ Videos: Address the most common customer questions in a concise, helpful format.
💡 Success in video content isn’t about guessing what might work, it’s about understanding the shifts happening globally and acting on them. If a trend sparks elsewhere, it’s only a matter of time before it reshapes your industry. The first movers? They’ll lead the way.
🤔 Which type of video content excites you the most? Or maybe there’s one you’re already experimenting with? Share your thoughts in the comments, I’d love to hear your perspective!
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