Hi, I’m Rezan
A Business & Career Coach
The Short Version of 4 decades' journeyThe Story
I’ve worked for everything I’ve built, from the ground up. Fueled by a deep curiosity about the world, business, people, how things work and a big love for reading and travel.
So, I carved a path that spans industries, Hospitality, Automotive, Airlines, F&B, Tech, Advertising, and now Coaching & Consulting, working across HR, Customer Experience, Business Analytics, Performance Marketing, and Sales.
Throughout my 20 years career journey I’ve built high-performing teams delivered 8 figures in sales & revenue targets, driven customer engagement, business profitability, marketing campaigns and supported global , regional and local brands across the MENA region.
I’ve always valued honesty and kindness, and i have come to grow a deep passion for coaching and consulting which means I’ll always do my best, go beyond the ordinary way of transacting and tell you what others might hold back with compassion and care.
Working together means sharing my experiences, knowledge when needed but mostly focusing on making sure you feel empowered, clear-headed, and ready to move forward.
Outside of work, I’m a tea-loving, book-obsessed traveler who believes in lifelong learning, lifting others and building legacies. If that sounds like what you need, I’d love to connect and see where we can go from here.
Companies I Worked For
The Short Version of 4 decades journeyThe Work I Do
Through my work and this space, I empower High-potential Professionals, Founders, CEOs and entrepreneurs to unlock their full potential and turn their Career and business goals into reality.
I bring two decades of experience working with global leaders like Google, Delivery Hero, General Motors and Lexus. Along the way, I’ve advised top brands across the MENA region and beyond, gaining hands-on insights into what drives success.
I oversaw 20,000+ restaurants at TryCarriage and 3,000+ companies at Google, and I directly engaged with and advised hundreds of business leaders. Combining that with a strong academic foundation in Business, Statistics, Marketing Psychology, and Coaching, I offer a unique blend of specialized and generalist's expertise that are unique, practical and impactful.
The Short Version of 4 decades journeyWhy I Do What I Do
After 20 years of work I came to the realization that what really lights me up is seeing people shift, out of confusion, out of overwhelm, out of depression, and into clarity and momentum. There’s nothing more powerful than watching someone getting unstuck, step into their potential, flourish, not just in their career and business, but in how they show up in life.
I’ve always had a thing for business, systems, ideas, growth strategies, and what really makes people tick and drive results, but what I’ve learned over the years is this: none of it works in isolation. Behind every brand, every big leap, every win, is a human, and that human needs support, not just a strategy.
That’s where I come in, whether you’re building, rebuilding, or figuring out what’s next, I’m here to walk with you. To guide, challenge, mentor, and cheer you on, without the fluff, without the overwhelm, and always with your goals in mind.
And the best part? We won’t just get where you’re going. We’ll make the journey feel good, too.
My Areas Of Expertise
My career has never been linear, and that’s my edge. From analytics to HR, customer experience, marketing, sales, and consulting, I’ve sat on every side of the table: client, seller, corporate, and startup. That mix, plus 40,000+ hours of hard work, gives me a perspective few can match.
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I’ve led regional teams across tech, automotive, and hospitality, consistently surpassing targets $200M+ in annual sales.
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I specialize in positioning brands for growth in competitive markets, using a data-driven approach to amplify brand visibility, reputation, and engagement. From digital marketing to strategic campaigns, I create initiatives that resonate, convert, and build brand loyalty.
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My expertise in digital advertising spans multiple platforms, where I develop ROI-driven campaigns. From paid ads to SEO, I design strategies that maximize reach, engagement, and sales performance in line with the brand’s vision.
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I leverage social media as a powerful tool for brand building and customer engagement. Through targeted content, strategic selling, and customer interactions, I help brands establish meaningful connections and drive conversions.
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With extensive GTM strategy experience, I ensure every campaign has purpose and impact. By managing P&L and applying data-backed insights, I maximize ROI and drive meaningful results.
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Using analytics and performance metrics, I drive smarter decisions across sales, marketing, and customer engagement. I optimize campaigns and processes, continually refining strategies for better outcomes.
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My regional experience enables me to bridge diverse perspectives by partnering with product, marketing, and revenue teams, aligning regional insights with global strategy to drive client-centric improvements.
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I develop tailored plans that balance quick wins with lasting value. My cross-functional experience enables me to design solutions that align with business goals across different industries and functions.
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I focus on cultivating strong client relationships and enhancing customer satisfaction through every touchpoint. I’ve successfully reactivated accounts, built loyalty programs, and retained high-value clients, driving increased engagement and retention.
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Expert in financial management, Rezan aids in budgeting, forecasting, and navigating funding, alongside identifying cost reduction strategies.
Financial Planning . Financial Analysis . Funding . Cost Reduction
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I’ve led diverse teams across industries, building high-performance cultures while also addressing underperformance with transparency and support. My approach balances empathy with accountability to bring out the best in everyone.
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I am committed to building high-performing teams through coaching, mentorship, and targeted development. By fostering a growth mindset and encouraging continuous improvement, I drive a culture of excellence and accountability.
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From attracting top talent to onboarding and training, I excel in creating effective recruitment strategies. I identify high-potential candidates and help them thrive in roles that align with their strengths, which strengthens teams and contributes to long-term success.
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My project management approach is results-oriented. I lead initiatives that expand market reach, optimize resources, and increase ROI, delivering on time and exceeding client expectations.
Here’s How We Can Work Together
From one-on-one coaching to hands-on consultancy, tailored projects and empowering workshops, I offer services built to uplift, guide, and equip my clients and partners with the tools they need to thrive in business and beyond
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Coaching
Tailored coaching to help you break obstacles and unlock your next level. Business, career, or mindset, these sessions give you clarity, strategy, and momentum.
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Consulting
Hands-on, results-driven consulting to grow and scale your business. From growth strategies to sales performance, you’ll get practical insights that keep you ahead
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Projects
Proven, ready-to-go solutions for real business challenges, like paid media plans or sales performance. Structured yet flexible, designed to deliver results fast.
Ready for a new version of yourself!My Work Manifesto!
After carrying my share of struggles and storms I became very clear interim of how I want to live the next chapters of my life, and doing this work is a big part of that, it’s what lights me up, where I get to play by my own rules. Rules that’s shaped by care, integrity, and a deep love for helping people move forward.
I don’t do this for the title or the timeline. I do it because I’m passionately invested. This isn’t a 9 to 5 to me, it’s not transactional, even though it’s mutually, financially rewarding.
It’s personal, it’s fulfilling, and it’s grounded in three core pillars that guide everything I do, no matter the project, the client, or the challenge.
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Yes, at the surface this is a transaction. But behind every session, strategy, or deliverable is a human story. I don’t just look at the work in front of me, I look at the person behind it: their ambitions, fears, and the future they’re building. Care isn’t extra, it’s the base.
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Growth never comes from playing safe. I’ll push you past the easy answers with practical steps, no-fluff advice, and bold conversations that challenge you to see and do more. I’ll give it to you straight, with honesty, compassion, and a firm belief in your potential to go further than you think you can.
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When I show up, it’s with everything I’ve got, my best work, my full presence, and a genuine commitment to your growth. This doesn’t stop when the coaching hour or consulting delivery ends. I’ll cheer you on, keep learning what it takes to support you better, and stay invested in your progress as far as you’ll let me.
Got Something To SayGet in Touch
Life is just a series of conversations, some change your perspective, some spark new ideas, and some simply remind you that you’re not alone. I love meaningful chats, unexpected insights, and exchanging thoughts that make us think, laugh, or see things differently. So, if you’ve got a story to share, an idea to explore, or just want to have a good conversation, let’s talk. You never know where a simple chat might lead!
Blogs
This is where I pour my thoughts, unpack life’s turning points, and share the messy, beautiful process of growing through it all. From Friday reflections to lived lessons and storytelling that makes us feel seen, it’s all here. I’m always up for guest features, writing collabs, or creative exchanges. Explore, reach out, and let’s create something honest together.
Inside Out
Decoded Thoughts & Growth Hacks on Business, Marketing, Entrepreneurship, Wellbeing & Winning in Life.
The Forge
Real and deep conversations on business, growth, grit and grace for women who build
Career Conversations
The conversations no one else is having on Career, Growth & becoming
Life So Far
Personal thoughts, lessons and everything life has thought me so far
Friday Thoughts
Unfiltered reflections, bold questions, life lessons, and the messy, beautiful moments that make us feel most alive.
Inside Out MENA Edition
Power Moves, Policy Shifts, Geopolitical & Business Signals Across MENA
These shows are my way of turning powerful conversations into something lasting. From bold career moves to business grit, personal growth, and everything in between, they’re built to spark reflection, connection, and real talk. I love collaborating, co-creating, and bringing fresh voices into the mix. If you’d like to be a guest or partner on something meaningful, let’s chat.
Podcasts
The Forge
Real and deep conversations on business, growth, grit and grace for women who build
Life So Far
Personal thoughts, lessons and everything life has thought me so far
Career Conversations
The conversations no one else is having on Career, Growth & becoming
The Crux Insights
Markets move fast. Signals get messy. The Crux helps you make sense of it.
Here you’ll find data-driven insights on consumer markets, e-commerce, and regional dynamics, distilled into clarity you can act on. No noise, just the shifts that matter for operators, founders, and leaders.
In a landscape where every decision counts, the right insights and market data can shape strategic planning, unlock growth opportunities, and create a lasting competitive edge. The Crux is built to give you that clarity before others see it.
Explore the full Crux page to see the latest reports and deep dives.
Explore My Digital Shelves
Take What You Need & Make It Yours
Tools, favorites, and go-to resources I’ve created, collected, and curated, so you don’t have to start from scratch.
The Nook
Curated favorites, books, podcasts & ideas that inspired, moved, or sparked something special in my journey.
The Toolbox
Templates, guides & checklists from real work, client wins & lightbulb moments, yours to use, tweak & make your own.
The Vault
Playbooks, tools & growth guides for marketers, founders & creators ready to work smarter, with clarity, not clutter.
For Women Founders
Women founders face a different set of challenges: building credibility, scaling smart, and staying visible without burning out. The Forge is built for that reality.
Here you’ll find proven strategies, shared expertise, and coaching designed to turn ambition into action. It’s not theory or fluff, it’s the tools, knowledge, and support women in business need to navigate growth with clarity.
In a world where every decision carries weight, having the right guidance and community can make the difference between staying stuck and moving ahead. The Forge gives you that edge.
Explore the full Forge page to see how we work with women founders at every stage of the journey.
Every Great Partnership Starts With a Conversation
Grab your favorite coffee, and let’s see where it takes us