Projects
Sometimes you need more than a template, but less than a full-scale agency. That’s where these projects come in. They’re real-world, been-there-done-that frameworks, designed to solve specific business problems with structure, clarity, and customization.
Structured for Action. Designed for Results
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Growth Marketing Strategy
I’ll take a full look at your marketing activities, channel by channel. We’ll dig into what’s working, what’s not, what’s missing, and what needs to be added to hit real growth.
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Fractional Sales Director
Get senior sales leadership without the full-time cost. I’ll build structure, sharpen strategy, and coach your existing team so they can step up and deliver results long after I’m gone.
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Fractional Marketing Director
As part-time CMO. I’ll streamline campaigns, improve brand positioning, content, channels, reporting, drive ROI while training your team to keep performance high.
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Sales Performance Plan
This project help drive sales by assessing all sales & revenue performance, team output, products, Pipelines, pricing, and untapped segments, so you can scale and 10X smartly.
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Sales Team Performance
This project zoom in on your sales team, assessing roles, responsibilities, tools, skills, and structure, then help you unlock performance with clear recommendations custom coaching.
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Revenue Diversification Plan
This project explores new ways to grow revenue, across channels, audiences, products, or pricing, based on your unique strengths and market position.
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Paid Digital Advertising Plan 'Google'
A deep dive into your Google Ads setup, Search, Display, YouTube, and PMax. We’ll uncover what’s working, what’s wasting budget, and how to optimize for results that matter.
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Paid Digital Advertising Plan 'Social Media'
Designed to improve paid performance across platforms like Meta, TikTok, Snap, and Pinterest. From media mix and creative strategy to segmentation and spend planning.
Why Work With Me?
What is different Because I won’t hand you a PDF and disappear. These projects are grounded in years of hands-on experience across markets, industries, and business stages. I listen closely, assess deeply, and deliver honestly, with the sole focus of helping you move forward with confidence and clarity. Whether you’re looking for a fresh perspective or a full reset, this is where insight meets action.
Here’s more on what makes these projects different:
1. Built Around Your Business
Every project starts with your goals, not a pre-set agenda. It’s tailored to where you are, what you need, and what success actually looks like for your team. Still they flow a simple and practical automated and AI backed with efficient frameworks.
2. Clarity Over Complexity
You won’t get a vague deck or pages of fluff. You’ll get a clear breakdown of what’s working, what’s not, and exactly what to do next, based on data, context, and real-world insight.
3. Flexible, Not One-Size-Fits-All
There’s structure, but also space to adapt. We shape each project around your team’s strengths, your market dynamics, and the way your business actually runs.
4. Support That Scales With You
Need help beyond the strategy? I’ve got you. I can step in for execution, lead team training, or coach your key players to keep the momentum going, without pressure or fluff
"Every challenge hides a clueMy job?
Help you find it, fix it, and move forward fast.”
Companies I worked For
My Areas Of Expertise
My career has never been linear, and that’s my edge. From analytics to HR, customer experience, marketing, sales, and consulting, I’ve sat on every side of the table: client, seller, corporate, and startup. That mix, plus 40,000+ hours of hard work, gives me a perspective few can match.
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I’ve led regional teams across tech, automotive, and hospitality, consistently surpassing targets $200M+ in annual sales.
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I specialize in positioning brands for growth in competitive markets, using a data-driven approach to amplify brand visibility, reputation, and engagement. From digital marketing to strategic campaigns, I create initiatives that resonate, convert, and build brand loyalty.
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My expertise in digital advertising spans multiple platforms, where I develop ROI-driven campaigns. From paid ads to SEO, I design strategies that maximize reach, engagement, and sales performance in line with the brand’s vision.
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I leverage social media as a powerful tool for brand building and customer engagement. Through targeted content, strategic selling, and customer interactions, I help brands establish meaningful connections and drive conversions.
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With extensive GTM strategy experience, I ensure every campaign has purpose and impact. By managing P&L and applying data-backed insights, I maximize ROI and drive meaningful results.
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Using analytics and performance metrics, I drive smarter decisions across sales, marketing, and customer engagement. I optimize campaigns and processes, continually refining strategies for better outcomes.
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My regional experience enables me to bridge diverse perspectives by partnering with product, marketing, and revenue teams, aligning regional insights with global strategy to drive client-centric improvements.
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I develop tailored plans that balance quick wins with lasting value. My cross-functional experience enables me to design solutions that align with business goals across different industries and functions.
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I focus on cultivating strong client relationships and enhancing customer satisfaction through every touchpoint. I’ve successfully reactivated accounts, built loyalty programs, and retained high-value clients, driving increased engagement and retention.
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Expert in financial management, Rezan aids in budgeting, forecasting, and navigating funding, alongside identifying cost reduction strategies.
Financial Planning . Financial Analysis . Funding . Cost Reduction
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I’ve led diverse teams across industries, building high-performance cultures while also addressing underperformance with transparency and support. My approach balances empathy with accountability to bring out the best in everyone.
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I am committed to building high-performing teams through coaching, mentorship, and targeted development. By fostering a growth mindset and encouraging continuous improvement, I drive a culture of excellence and accountability.
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From attracting top talent to onboarding and training, I excel in creating effective recruitment strategies. I identify high-potential candidates and help them thrive in roles that align with their strengths, which strengthens teams and contributes to long-term success.
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My project management approach is results-oriented. I lead initiatives that expand market reach, optimize resources, and increase ROI, delivering on time and exceeding client expectations.
Ready to Get Started?
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Choose the project that aligns with where your business needs a boost, or let’s build a custom one together.
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We’ll start with a deep dive session to get context, goals, and key performance insights. Expect questions, frameworks, and a bit of healthy challenge.
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From audits to interviews and competitive scans, we’ll analyze what’s happening across your funnel, channels, team, or structure, depending on the project.
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You’ll receive a clear breakdown of findings, actionable insights, and a tailored strategy designed to meet your goals, nothing generic, and no fluff.
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Need help bringing it to life? I can support execution, train your team, or coach key players to make sure the plan sticks.
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You’ll get check-ins, tools, and support (if needed) to help your team stay on track, adjust along the way, and build long-term wins.
Once you pick a project (or we co-create one), we’ll kick things off with a deep dive. That means asking the right questions, reviewing your business data, mapping your current challenges, and getting input from your team. You’ll get a clear roadmap, a sharp view of what’s working (and what’s not), and a path forward that’s built around your real priorities, not just best practices.
Here’s what the process usually looks like (but don’t worry, it’s always tailored to your timeline, budget, and goals):
Decoded Thoughts & Growth Hacks on Business, Entrepreneurship, Wellbeing & Winning in Life
Inside Out
Performance Culture Playbook: How to Build It from the Top Down
Beyond The Bottle: AI, Emotion, and the Rise of Sensory Commerce
2025 Guide To Direct-To-Consumer 'D2C'
Something Custom?
looking for
If you’re facing a unique challenge or need a tailored project that doesn’t quite fit the boxes above, let’s talk. Whether it’s a niche market issue, internal team shift, or a full-scale commercial rethink, I’m happy to create something just for you. You can also reach out if you're supporting a women-led business or initiative, there are special options available. Book a casual tea-time with me and let’s explore what’s possible.
Every Great Partnership Starts With a Conversation
Grab your favorite coffee, and let’s see where it takes us