The Crux Insights
Get To Know What Really Matter & Discover New Possibilities
HereData Meets Direction!
This is a space built for founders, leaders, and scaling teams who know that growth can’t run on guesswork.
The Crux gives you insight-packed breakdowns, market commentary, and practical recommendations that cut through the noise. No endless dashboards, no vague trend talk, just the story behind the numbers, so you can act with clarity.
We serve the doers, the data-lovers, and the gut-feel decision-makers who want proof before they move. Whether you’re launching, scaling, or pivoting, you’ll find the kind of market intelligence that shows what’s rising, what’s stalling, and what’s quietly shifting underneath.
Our focus is on MENA, Ireland, and South Africa, markets we know inside out, with all their nuances and untapped potential. From time to time, we connect the dots globally too, because smart strategy doesn’t happen in silos.
At its core, The Crux exists for that critical moment when your next move can’t just be a hunch, it has to be grounded in truth.
Our Reports
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Fragrances
What’s Growing, What’s Shifting, and What It Means For Business
This is a data-backed deep dive into Fragrance market. From revenue trends and ARPU to mobile habits and offline competition, this report helps you see what’s really going on, and what to do about it
Includes: Insights, Recommendations, and Strategic Takeaways.
Perfect for Founders, CEOs, Marketers, and Digital Teams.
Price: €399 Per Report
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Eyewear
The Digital Lens: How Eyewear Brands Are Shifting & Winning Online
This report looks at how people shop for eyewear, what drives and slows them down, and where the opportunities lie for brands that want to grow beyond the store shelf.
Includes insights, recommendations, and strategic takeaways.
Perfect for Optical Brands, eCommerce Founders & Growth Marketers
Price: €399 Per Report
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Watches
Time, Status & Strategy: How Watch Brands Are Competing Online
This report explores how consumers buy watches, what influences conversion, and where the category is evolving, from functional timekeeping to identity-driven purchase behavior.
Includes insights, recommendations, and strategic takeaways.
Perfect for Watch Brands, eCommerce Founders & Marketers
Price: €399 Per Report
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eCommerce
A High-Level Look at What’s Working (and What’s Changing) in the e-commerce Space In The Region
From shifting consumer habits to emerging channels & growth patterns. This report helps digital builders ground their strategy in what the numbers are actually saying.
Includes insights, recommendations, and strategic takeaways.
Perfect for Founders, Marketers, Strategists & eCommerce Marketers
Price: €499 Per Report
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Pets
Inside the World of Pet eCommerce, Trends, Spend & What’s Next
This report show where people are spending, what products are rising, and how digital behavior is shifting across categories. Whether it’s treats, toys, or supplements, you’ll get a clear view of the trends shaping the space.
Includes insights, recommendations, and strategic takeaways.
Perfect for Pet Brand Founders, Marketers & Digital Retailers.
Price: €399 Per Report
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Gaming
Inside MENA’s Gaming Explosion: Players, Platforms & Revenue Growth
This report digs into the booming gaming sector across MENA, from mobile dominance to esports momentum, in-app spending, and platform preferences. It shows how players are behaving, where they’re spending, and what’s fueling the next phase of growth.
Includes insights, recommendations, and strategic takeaways.
Perfect for Investors, Esports Founders & Digital Marketers.
Price: €449 Per Report
Looking for !Something Else?
We've Got You. If you're searching for insights in a particular industry, a niche category, or a region we haven’t featured yet, don’t hold back. We’ve already created a wide range of reports, and if there’s specific MENA country or industry you’re looking for that isn’t listed, there’s a good chance we’ve got it (or can make it happen). Whether it’s a market deep dive, a category breakdown, or just a burning question that needs data, let us know. We’ll point you in the right direction, or create something just for you.
The Crux Insights
Getting To Know What Really Matter & Discovering New Possibilities
Beyond The Bottle: AI, Emotion, and the Rise of Sensory Commerce
The $1 Billion Saudi Watch Market by 2033 & How to Tap Into It
From 30% Growth to $2 Billion: The GCC’s Pet Boom Explained
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Think of this as your shortcut, one carefully curated drop each week with the tools, ideas, and conversations most people won’t stumble on until months later.
No noise, Just signal!
Looking For Expert Advice !
We Will Meet You Where You Are !
For early-stage brands who want a clear snapshot of their performance.
€1,539
Includes:
Review of the past 12 months’ sales data
Benchmark comparison against industry averages
Quick scan of your website + digital funnel
60-minute strategy call with top 5 action recommendations
PDF summary of insights + priorities
Timeline
5 Business Days
Accelerator
For growing brands ready to go from good to great
€3,749
Includes:
Review of the past 36 months’ sales data
Full funnel audit: Website, paid ads, retention
ARPU + conversion optimization opportunities
Competitor + category benchmarking
90-minute strategy workshop
Custom growth plan (PDF deck + metrics dashboard)
Timeline
10 Business Days
Scale Partner
For established e-commerce players ready to dominate their niche.
€7,950
Includes:
48-month sales + growth performance analysis
Full digital ecosystem audit
Market share + penetration modeling
High-LTV customer segmentation
Growth planning sprint (2 x 90-min sessions)
Execution & growth roadmap: 30-60-90 day
One-month support
Timeline
18 - 21 Business Days
Got Something To Say!Get in Touch
Whether one of these reports sparked something, or you're sitting with a business hunch you can’t shake, let’s talk! no pressure, just connection between curious minds about smarter moves in the business & marketing world.
"When you know what matters,
the next move becomes obvious"
The Fragrance Shift: How Scent Became Identity, Emotions & Global Market Shift
Ari & NovaThe Crux Chats!
The Crux Chats are weekly guided deep dives into a fresh industry topic, hosted by our AI duo Ari and Nova.
Ari is a vibrant, inquisitive AI personality who loves analyzing trends and cultural shifts, no matter the industry.
Nova is a cool, calm, and deeply insightful AI who excels at making complex topics approachable and relevant.
Each session unpacks trends, insights, and the big shifts shaping the landscape, all in lively, insightful conversations, that’s easy to follow and fun to explore no matter the subject.
The Data-Scented Future: How AI and Tech Are Redefining The Fragrance World
Every Great Partnership Starts With a Conversation
Grab your favorite coffee, and let’s see where it takes us