The Crux Insights

Get To Know What Really Matter & Discover New Possibilities IN MENA Region

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Data Meets Direction!

This is a space built for founders, leaders, and scaling teams who know that growth can’t run on guesswork.

The Crux gives you insight-packed breakdowns, market commentary, and practical recommendations that cut through the noise. No endless dashboards, no vague trend talk, just the story behind the numbers, so you can act with clarity.

We serve the doers, the data-lovers, and the gut-feel decision-makers who want proof before they move. Whether you’re launching, scaling, or pivoting, you’ll find the kind of market intelligence that shows what’s rising, what’s stalling, and what’s quietly shifting underneath.

Our focus is on MENA, Ireland, and South Africa, markets we know inside out, with all their nuances and untapped potential. From time to time, we connect the dots globally too, because smart strategy doesn’t happen in silos.

At its core, The Crux exists for that critical moment when your next move can’t just be a hunch, it has to be grounded in truth.

Join Me Over A Cup Of Tea!

Looking For Expert Advice !

We Will Meet You Where You Are !

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For early-stage brands who want a clear snapshot of their performance.

€1,539 

 Includes:

Review of the past 12 months’ sales data

Benchmark comparison against industry averages

Quick scan of your website + digital funnel

60-minute strategy call with top 5 action recommendations

PDF summary of insights + priorities

Essentials Audit

Timeline

5 Business Days

Pay & Start Today!
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Accelerator Shift

For growing brands ready to go from good to great

€3,749 

 Includes:

Review of the past 36 months’ sales data

Full funnel audit: Website, paid ads, retention

ARPU + Conversion Optimization Opportunities

Competitor, Category Benchmarking

90-minute strategy workshop

Custom growth plan (PDF deck + metrics dashboard)

Timeline

10 Business Days

Pay & Start Today!
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Scale Partner

For established e-commerce players ready to dominate their niche.

€7,950

 Includes:

48-month sales + growth performance analysis

Full digital ecosystem audit 

Market Share + User Penetration

High-LTV Customer Segmentation

Growth Planning Sprint (2 x 90-min Sessions)

Execution & Growth Roadmap: 6-90-12 Month 

One-month support 

Timeline

18 - 21 Business Days

Pay & Start Today! 
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Whether one of these reports sparked something, or you're sitting with a business hunch you can’t shake, let’s talk! no pressure, just connection between curious minds about smarter moves in the business & marketing world.

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Our Reports

  • Black and white photo of a woman with long dark hair and closed eyes holding a capsule pill in her hand, smiling softly.

    Fragrances

    What’s Growing, What’s Shifting, and What It Means For Business

    This is a data-backed deep dive into Fragrance market. From revenue trends and ARPU to mobile habits and offline competition, this report helps you see what’s really going on, and what to do about it

    Includes: Insights, Recommendations, and Strategic Takeaways. 

    Perfect for Founders, CEOs, Marketers, and Digital Teams.

    Price: €399 Per Report

    Find Out More!
  • Black and white portrait of a young woman with short hair, wearing sunglasses and a dark sweater, touching her chin with her hand.

    Eyewear

    The Digital Lens: How Eyewear Brands Are Shifting & Winning Online

    This report looks at how people shop for eyewear, what drives and slows them down, and where the opportunities lie for brands that want to grow beyond the store shelf.

    Includes insights, recommendations, and strategic takeaways.

    Perfect for Optical Brands, eCommerce Founders & Growth Marketers

    Price: €399 Per Report

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  • Close-up of a person's arm and wrist, wearing a large round watch with a black strap and a black dial. The person is also holding a black leather wallet and wearing a dark blazer with textured fabric. The individual is dressed in a mix of formal and casual attire.

    Watches

    Time, Status & Strategy: How Watch Brands Are Competing Online

    This report explores how consumers buy watches, what influences conversion, and where the category is evolving, from functional timekeeping to identity-driven purchase behavior.

    Includes insights, recommendations, and strategic takeaways.

    Perfect for Watch Brands, eCommerce Founders & Marketers

    Price: €399 Per Report

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  • Woman standing among clothes hangers, holding a credit card and smartphone, with an excited expression.

    eCommerce

    A High-Level Look at What’s Working (and What’s Changing) in the e-commerce Space In The Region

    From shifting consumer habits to emerging channels & growth patterns. This report helps digital builders ground their strategy in what the numbers are actually saying.

    Includes insights, recommendations, and strategic takeaways.

    Perfect for Founders, Marketers, Strategists & eCommerce Marketers

    Price: €499 Per Report

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  • Black and white photo of a puppy and a kitten touching noses in a field of daisies.

    Pets

    Inside the World of Pet eCommerce, Trends, Spend & What’s Next

    This report show where people are spending, what products are rising, and how digital behavior is shifting across categories. Whether it’s treats, toys, or supplements, you’ll get a clear view of the trends shaping the space.

    Includes insights, recommendations, and strategic takeaways.

    Perfect for Pet Brand Founders, Marketers & Digital Retailers.

    Price: €399 Per Report

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  • Group of gamers sitting at a row of computers, wearing headphones, and playing video games in a gaming arcade or event.

    Gaming

    Inside MENA’s Gaming Explosion: Players, Platforms & Revenue Growth

    This report digs into the booming gaming sector across MENA, from mobile dominance to esports momentum, in-app spending, and platform preferences. It shows how players are behaving, where they’re spending, and what’s fueling the next phase of growth.

    Includes insights, recommendations, and strategic takeaways.

    Perfect for Investors, Esports Founders & Digital Marketers.

    Price: €449 Per Report

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We've Got You. If you're searching for insights in a particular industry, a niche category, or a region we haven’t featured yet,  don’t hold back. We’ve already created a wide range of reports, and if there’s specific MENA country or industry you’re looking for that isn’t listed, there’s a good chance we’ve got it (or can make it happen). Whether it’s a market deep dive, a category breakdown, or just a burning question that needs data, let us know. We’ll point you in the right direction, or create something just for you.

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Tell Me What Are You Looking For!
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The Crux Insights 

Getting To Know What Really Matter & Discovering New Possibilities

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Beyond The Bottle: AI, Emotion, and the Rise of Sensory Commerce

Read The Full Article Here!
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The $1 Billion Saudi Watch Market by 2033 & How to Tap Into It

Read The Full Article Here!
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From 30% Growth to $2 Billion: The GCC’s Pet Boom Explained

Read The Full Article Here! 
Stay Sparked!

Think of this as your shortcut, one carefully curated drop each week with the tools, ideas, and conversations most people won’t stumble on until months later.

No noise, Just signal!

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"When you know what matters, 

the next move becomes obvious"
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The Fragrance Shift: How Scent Became Identity, Emotions & Global Market Shift

Ari & Nova

The Crux Chats!

The Crux Chats are weekly guided deep dives into a fresh industry topic, hosted by our AI duo Ari and Nova.

Ari is a vibrant, inquisitive AI personality who loves analyzing trends and cultural shifts, no matter the industry.

Nova is a cool, calm, and deeply insightful AI who excels at making complex topics approachable and relevant.

Each session unpacks trends, insights, and the big shifts shaping the landscape, all in lively, insightful conversations, that’s easy to follow and fun to explore no matter the subject.

Check Out The Full Playlist

The Data-Scented Future: How AI and Tech Are Redefining The Fragrance World

Every Great Partnership Starts With a Conversation

Grab your favorite coffee, and let’s see where it takes us

Book An Introductory Call!