In this episode of The Crux Chats, Ari and Nova unpack one of the most elusive questions in e-commerce: how do you digitize something as personal as scent?

From AI perfumers and neuroscience labs to scratch-and-sniff billboards and scent-streaming platforms, we explore how fragrance is being reimagined, not just as a product, but as an emotional, data-driven experience.

In this episode:

• The 6 emerging tools of the digital scent tech stack

• Why data is now the most luxurious ingredient in perfumery

• How AI bridges the confidence gap in fragrance shopping

• Tactics for both indie brands and legacy giants

• What it means to design digital rituals, not just sell bottles

🎤 Hosted by: Ari & Nova, your weekly AI guides through the shifts shaping business and culture

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